When Ken and Christopher began their business careers, no one was building websites or having a job in “Interactive Services”. We were young business men that eventually became managers and executives. Learning our respective industries, presenting our ideas, and succeeding in the businesses that we were a part of. We learned how to start, develop, manage, and make companies successful.
The Internet began to change how we all did business. The gradual improvement and professionalism of “Interactive Services” grew from “HTML programmers” linking pages within websites to becoming large businesses with complex technical infrastructures serving web content 24 hours a day at rates we can not even comprehend. A change so great that it would completely disrupt major industries throughout the world, created a multi-billion dollar worldwide marketplace for everything created by human beings, and forever changed how we communicate with each other.
How we approached and respected each others ideas, each others work ethic, and how we took personal responsibility for making our respective clients successful, got us thinking about working full time together. Kobalt Creative is the result of our efforts to put our networks of incredible people, ideas, resources, skills, and energy together for the sole purpose of accelerating business growth for passionate businesses that we work with.
Kobalt Creative. Let’s Get it Done.
Marketing & Public Relations
Print | Radio | TV
Traditional advertising services with an un-traditional approach. From branding strategy, ads, and purchasing, we can bring you some amazing value for your marketing spend.
Public Relations (PR)
What do you want your customers to know about your business? We crank the “buzz” up to 11 and then focus on turning it into sales. Tap into our network and see how far you story and sales can travel.
Your brand is your statement but your logo is not your brand. Yes, we do logos, business cards, and more, however, your brand starts with your commitment to your customers. Let’s bring it all together.
Mail & eMail Campaigns
One on one marketing is still very effective. With years of mail list experience, we can make these marketing tools generate leads and sales. Let’s make a list and work with through it.
Active engaging and effective websites are our foundation. Beginning with our first websites in 1995, we continue to provide our clients with innovative design, user experience, and back end integrations for their digital destinations.
Digital Graphics & Photography
At the heart being creative is graphic design. From little icons to large truck graphic wraps, we create designs that work. Our creative team works with our client’s vision to create a visual image that resonates with their customers.
Digital campaigns are about bringing all of your marketing resources to focus on your targeted goals. We help design, execute, and analyze how all the online components are working together. Email, landing pages, online ads, and more. The more consistent the message is the more customers believe in your business.
Video & motion graphics
We live in a truly video age. Many concepts make more sense to present with full video or motion graphics. We start with our clients goals, storyboard the idea, and put it all into motion. From YouTube to full video background pages, we can make it move.
Digital Lead Generation
Getting good digital leads should not be hard. Double Opt-in, CAN-SPAM, landing pages, PPC and other digital lead terms can be confusing to the average business. We plow through the terminology and integrate the best solution for your goals.
List services is a core foundation of our marketing services. We have our own in-house lists broken down by hundreds of data points. Making the lists work for you, whether by digital means or call centers, we know lists and how to generate real sales from them.
Database services range from initial setups, integrating various web components into existing databases, or helping you get the data out so you can make it work for you. We are very experienced in open source databases such as MySQL and have significant resources in SQL Server including cloud computing systems.
The digital marketing world opened up a floodgate of data that is available to help businesses reach their marketing targets. From website analytics, click through rates, demographic information capture and design, we are well versed in assisting our clients to make sense out of the digital information they collect.
Business Development & Strategy
Sales Process Development
Everyone says the “do” sales. We help you do sales right. The process from contact to sale must be smooth from start to finish. From marketing materials, lead generation, initial contact, and the sales funnel, we can provide expertise and strategy to ensure none of your potential customers fall through the cracks.
Training & Staffing
It takes understanding your customers needs and wants to ensure a solid sale and service afterwards. Staffing and training are priorities in today’s leading sales organizations. With over 30 years of combined sales staff management, we can create a program that works for your company and staff.
Leaning on our years of business and executive experience, we can bring our expertise to accelerating your business goals. We excel at assisting businesses on what is important to focus on for long term business success. From funding, process improvement, and consolidation tactics, to productive technology applications. We tune the engine for high performance.
All of our businesses move fast in today’s environment. Many tasks and duties challenge even the most experienced management team. We offer our years of experience and our network to help your company excel in areas that may not be your area of expertise yet. On-site or through technology, we can add to your tools of success.
“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.”
Kobalt Creative is a product of over 21 years of successful experiences in information technology, Having been part of a team that built our first website in 1994, we have seen the Internet, dramatically change the way all of us do business.